教師資料查詢 | 類別: 期刊論文 | 教師: 劉菊梅 LIU, CHU-MEI (瀏覽個人網頁)

標題:Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
學年106
學期1
出版(發表)日期2017/11/15
作品名稱Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
作品名稱(其他語言)
著者Chou-Kang Chiu; Chieh-Peng Lin; Kuang-Jung Chen; Chu-Mei Liu; Hwa-Chun Ma
單位
出版者
著錄名稱、卷期、頁數Review of Managerial Science; Heidelberg 13, p.749–769
摘要This work sets up a research model that elaborates upon the development of continuance intention towards Mobile Travel Service System (MTSS) based on the motivational theory and the dependency theory. In the model, continuance intention is indirectly affected by personal innovativeness and e-interaction quality through the full mediation of e-engagement and perceived enjoyment. At the same time, the relationships between e-engagement and continuance intention and between perceived enjoyment and continuance intention are hypothetically moderated by e-interaction quality. The hypotheses of this work were empirically tested using data from working professionals in a technology industry regarding their use of MTSS for travel information sharing as well as booking for accommodation, airline, cars, etc. This study conducted a two-wave survey to empirically test its theoretical rationales. The findings of this work complement the previous literature by verifying the full mediating mechanism of e-engagement and perceived enjoyment and the moderating mechanism of e-interaction quality. Lastly, managerial implications for e-marketers based on this study’s findings are provided.
關鍵字Perceived enjoyment;Personal innovativeness;Interaction quality;Continuance intention
語言中文
ISSN1863-6691
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別德國
公開徵稿
出版型式,電子版
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