教師資料查詢 | 類別: 期刊論文 | 教師: 葉劍木 Chien Mu Yeh (瀏覽個人網頁)

標題:Critical accommodation information for travel opinion leader
學年108
學期2
出版(發表)日期2020/02/01
作品名稱Critical accommodation information for travel opinion leader
作品名稱(其他語言)
著者Chien Mu Yeh
單位
出版者
著錄名稱、卷期、頁數Independent Journal of Management & Production 11(1)
摘要Potential tourists search for accommodation information once they decide to travel. Travel opinion leaders are critical accommodation information providers for potential tourists. However, we know little about travel opinion leaders’ perceived importance of accommodation information. The current study examined the relationship between travel opinion leadership and perceived importance of accommodation information. Results showed that there were significant differences in the perception of important accommodation information between the high and low travel opinion leadership groups. These results make theoretical and practical implications for tourism research and accommodation managers.
關鍵字opinion leaders;accommodation information;information search behavior
語言英文
ISSN2236-269X
期刊性質國外
收錄於ESCI;
產學合作
通訊作者
審稿制度
國別巴西
公開徵稿
出版型式,電子版
相關連結
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