教師資料查詢 | 類別: 期刊論文 | 教師: 艾之涵 AI, CHI-HAN (瀏覽個人網頁)

標題:What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of Taiwan
學年108
學期1
出版(發表)日期2019/12/23
作品名稱What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of Taiwan
作品名稱(其他語言)
著者Wu, Hung-Che; Ai, Chi-Han; Chang, Ya-Yuan
單位
出版者
著錄名稱、卷期、頁數Journal of China Tourism Research
摘要This study proposes a conceptual model to examine the relationships among self-confidence, desire, acceptance, the dimensions of relationship quality (trust and satisfaction), attitude and sharing intentions from the experiential perspectives of motorcycle tourists. The data used in this study were based on a convenience sample of 470 tourists who had at least one or more experiences of motorcycle touring in the past 12 months, indicating that the proposed model fitted the data. Results will assist motorcycle management in developing and implementing market-orientated service strategies to increase perceptions of experiential self-confidence, experiential desire, experiential acceptance, the dimensions of experiential relationship quality and experiential attitude in order to boost experiential sharing intentions.
關鍵字Experiential desire;experiential acceptance;experiential relationship quality;experiential sharing intentions;motorcycle tourists
語言英文(美國)
ISSN1938-8160
期刊性質國外
收錄於ESCI;
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
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