教師資料查詢 | 類別: 期刊論文 | 教師: 艾之涵 AI, CHI-HAN (瀏覽個人網頁)

標題:What drives green experiential loyalty towards green restaurants?
學年108
學期1
出版(發表)日期2019/11/18
作品名稱What drives green experiential loyalty towards green restaurants?
作品名稱(其他語言)2019/11/18
著者Hung-Che Wu; Ching-Chan Cheng; Chi-Han Ai
單位
出版者
著錄名稱、卷期、頁數Tourism Review
摘要Purpose
The purpose of this paper is to use a multi-level model as a framework to examine the relationships among experiential quality, green emotional attachment, green image, green switching experience, green experiential satisfaction and green experiential loyalty for the green restaurant industry.

Design/methodology/approach
The data used in this study were based on a sample of 515 customers at a green restaurant in Taipei City of Taiwan. Data were analyzed using structural equation modeling and hierarchical regression analysis.

Findings
The findings identify that interaction quality, peer-to-peer quality, physical environment quality, outcome quality, enjoyment quality and management quality influence experiential quality, which in turn results in green emotional attachment and green image respectively. Experiential quality, green image and green switching experience influence green experiential satisfaction, which in turn results in green emotional attachment. Green loyalty is influenced by green emotional attachment, green image, green experiential satisfaction and green switching experience. Green image moderates the relationships between experiential quality, physical environment quality and outcome quality.

Practical implications
To increase experiential quality and green emotional attachment, enhance green image, green experiential satisfaction and green loyalty and decrease green switching experience, the study findings will help green restaurant management develop and implement market-orientated service strategies.

Originality/value
This is the first study to investigate the effects of experiential quality, green emotional attachment, green image, green switching experience and green experiential satisfaction on green experiential loyalty in a green restaurant setting.
關鍵字green experiential satisfaction;experiential quality;dimension experiential quality;green experiential loyalty;green switching experitnce
語言英文
ISSN1660-5373;1873-1384
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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