教師資料查詢 | 類別: 期刊論文 | 教師: 傅淑琴 FU, SHU-CHIN (瀏覽個人網頁)

標題:Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-making Styles
學年102
學期2
出版(發表)日期2014/07/01
作品名稱Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-making Styles
作品名稱(其他語言)
著者Han-Jen Niu
單位
出版者
著錄名稱、卷期、頁數International Journal of Technology and Human Interaction (IJTHI) 10(3),p.1-18
摘要Researchers have explored adolescents' online buying habits as the internet has developed and teenagers' incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 adolescents aged 16 to 30 in Taiwan were participants. Correlation, regression, and covariance analyses were used. Results show a positive correlation between adolescents' consumer decision-making styles and purchasing behavior (including planned and unplanned purchases). In addition, compulsive purchases under unplanned purchases showed a positive moderating effect. Recognition of ease of use in TAM had a positive moderating effect on compulsive purchases categorized under unplanned purchases. This research examined the moderating effect of variables in TAM, verifying their effects.
關鍵字Adolescents;Buying Behavior;Consumer Decision-making Styles;Online Shopping;Technology Acceptance Model(TAM)
語言英文
ISSN
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別香港
公開徵稿
出版型式,電子版
相關連結
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