教師資料查詢 | 類別: 期刊論文 | 教師: 韓 釗 HAN CHARLES CHAO (瀏覽個人網頁)

標題:Demarketing fear: Bring the nuclear issue back to rational discourse
學年102
學期1
出版(發表)日期2014/01/01
作品名稱Demarketing fear: Bring the nuclear issue back to rational discourse
作品名稱(其他語言)
著者Han, Charles C.
單位淡江大學公共行政學系
出版者London: Elsevier Ltd
著錄名稱、卷期、頁數Energy Policy 64, pp.183–192
摘要This paper attempts to explore the strategies for breaking the deadlock between the demand for resolving climate crisis and the resistance to deploying nuclear power. Since our present renewable technology is not advanced enough to replace fossil fuel power plants, nuclear power becomes the only available means that can buy us more time to explore better energy sources for coping with the dilemma of global warming and energy security. Therefore, this paper proposes an elaborated fear appeal framework that may shed light on the intervention points for mitigating fear. By examining the influence of fear appeal on the nuclear issue, three strategies for demarketing the nuclear fear of the public are recommended. The paper concludes that only when energy policy makers and the nuclear industry recognize the significance of minimizing fear and begin to work on removing the sources of fear, can we then expect to bring the nuclear issue back to rational discourse.
關鍵字Fear appeal; Nuclear power; Framing effect
語言英文(美國)
ISSN0301-4215
期刊性質國外
收錄於
產學合作
通訊作者Han, Charles C.
審稿制度
國別英國
公開徵稿
出版型式紙本
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!