教師資料查詢 | 類別: 會議論文 | 教師: 李月華 Lee, Yueh-hua (瀏覽個人網頁)

標題:Developing a decision model for CRM cloud technology in Taiwan SME sector
學年101
學期2
發表日期2013/04/22
作品名稱Developing a decision model for CRM cloud technology in Taiwan SME sector
作品名稱(其他語言)
著者淡江大學企業管理學系;Lee, Yueh-Hua; Wu, Feng-Yi
作品所屬單位
出版者
會議名稱International Journal of Arts and Science: Int'l Conference for Academic Disciplines in Florence (2013)
會議地點Florence, Italy
摘要The purpose of this paper is to study how advances in cloud computing impact the processes of creating and running businesses over the Internet for small and medium-sized enterprises in Taiwan, and to identify the main factors that relate to the adoption of CRM cloud systems by SMEs. The cloud technology significantly affects the agencies and their marketing strategy. It helps them provide a more informed services, whiles at the same time empower travelers’ direct contact with the suppliers. Therefore, travel agency is quite suitable for study the decision of CRM Cloud service. The research reported here is evaluation of CRM Cloud technologies by Taiwan’s SMEs in the tourism sector. This study adopts two steps to build the structure of decision model with the analytic hierarchy process method. In addition to identify the factors influencing the decision to adopt itCloud technology, this study reviews the current state of the Cloud technology, discusses the new business model it associated as an enterprise strategy for SMEs, and suggests a conceptual framework for travel agencies to use the Cloud CRM service in practice. The findings confirm that factors affecting the adoption of Cloud CRM service in SMEs are grouped into four categories, which is financial benefits, marketing benefits, management factors, and environment factors. This study hopes to enhance the quality of the evaluation process, and help support SME decision makers in exploring their opportunities surrounding Cloud services adoption.
關鍵字Cloud Service;Analytic Hierarchy Process;Business Model
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20130422~20130425
通訊作者李月華
國別義大利
公開徵稿Y
出版型式電子版
出處International Journal of Arts and Science: Int'l Conference for Academic Disciplines in Florence (2013), 21p.
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