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標題:Determinants of joint action in international channels of distribution: The moderating role of psychic distance
學年101
學期1
出版(發表)日期2012/09/01
作品名稱Determinants of joint action in international channels of distribution: The moderating role of psychic distance
作品名稱(其他語言)
著者Johnston, Wesley J.; Khalil, Shadab; Jain, Megha; 陳梅霞; Cheng, Julian Ming-Sung
單位淡江大學國際觀光管理學系
出版者Chicago: American Marketing Association
著錄名稱、卷期、頁數Journal of International Marketing 20(3), pp.34-49
摘要Joint action, a key element of relational exchanges, has largely been ignored in the international channel literature, and not much is known about the determinants of joint action in cross-border exchanges. In view of this, the authors investigate the role of interchannel communication in motivating buyers for joint action in cross-border channel exchange relationships. The authors also propose and examine the moderating effect of psychic distance, a crucial aspect of cross-border exchanges. They use partial least squares to analyze survey data collected from Taiwanese importers, and the findings reveal that trust and satisfaction fully mediate the relationships between frequent and bidirectional communication and joint action. The authors also confirm the detrimental moderating impact of psychic distance on the relationships between communication facets and relational mediators (trust and satisfaction). However, psychic distance does not hinder the relationships between the relational mediators and joint action. The research provides insights into two underresearched areas—namely, joint action and intercultural communication—and advances theoretical understanding on how to encourage joint action in psychically distinct buyers and sellers.
關鍵字interchannel communication, trust, satisfaction, joint action, psychic distance
語言英文(美國)
ISSN1547-7215;1069-031X
期刊性質
收錄於
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
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