教師資料查詢 | 類別: 期刊論文 | 教師: 張瑋倫 Chang Wei-lun (瀏覽個人網頁)

標題:iValue: A Knowledge-based System for Estimating Customer Prospect Value
學年100
學期1
出版(發表)日期2011/12/01
作品名稱iValue: A Knowledge-based System for Estimating Customer Prospect Value
作品名稱(其他語言)
著者Chang, Wei-Lun
單位淡江大學企業管理學系
出版者Amsterdam: Elsevier BV
著錄名稱、卷期、頁數Knowledge-Based Systems 24(8), pp.1181-1186
摘要In the past, companies changed their focus from product-oriented within marketing to demand-oriented within quality improvement. Today, they emphasize customer service, customer loyalty, and customer profitability. The significance of customer-centric services has become critical and essential. However, certain research which investigates the effect of customer lifetime value focuses only on lifetime values of existing customers. This study devises a novel model to predict customers’ prospect value. In the proposed model, we utilize the concept of finance which stands in the current status and predicts future value based on historical data. The simulated results reveal that, in a long-term simulation, customer prospect value rises when reach rate increases. Decreasing reach rate and costs result in high customer prospect value; however, the value of customer prospect value decreases in a long-term simulation. The new model complements the existing customer lifetime value model from a different perspective and provides clues to customer value for future researches.
關鍵字Customer lifetime value;Customer prospect value;Knowledge-based systems;Customer value;Customer relationship management
語言英文
ISSN0950-7051
期刊性質國外
收錄於SCI;
產學合作
通訊作者Chang, Wei-Lun
審稿制度
國別荷蘭
公開徵稿
出版型式,電子版,紙本
相關連結
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