教師資料查詢 | 類別: 期刊論文 | 教師: 楊立人 Li-ren Yang (瀏覽個人網頁)

標題:Implementation of project strategy to improve new product development performance
學年101
學期1
出版(發表)日期2012/10/01
作品名稱Implementation of project strategy to improve new product development performance
作品名稱(其他語言)
著者Yang, Li-Ren
單位淡江大學企業管理學系
出版者Oxford: Pergamon
著錄名稱、卷期、頁數International Journal of Project Management 30(7), pp.760-770
摘要Poor project strategy is one of the major causes of project failure. However, many projects do not adequately develop strategy leading to a poor basis in subsequent phases. Thus, implementation of project strategy is critical to the success of any project. The primary purpose of this study was to validate a model for assessing the relationships among implementation of project strategy, new product development (NPD) project outcomes, and market performance. The analyses suggest that implementation of differentiation, operational, and quality strategies may improve NPD project outcomes. The research results also imply that improvement in NPD project outcomes may enhance market performance, while it helps accomplish the market share and sales goals.
關鍵字Project strategy; Project outcomes; Market performance; New product development
語言英文(美國)
ISSN0263-7863; 1873-4634
期刊性質國外
收錄於SSCI
產學合作
通訊作者Yang, Li-Ren
審稿制度
國別英國
公開徵稿
出版型式紙本
相關連結
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