教師資料查詢 | 類別: 期刊論文 | 教師: 張鈿富 Dian-fu Chang (瀏覽個人網頁)

標題:Fuzzy evaluating management performance and marketing strategy in community colleges
學年101
學期1
出版(發表)日期2012/10/01
作品名稱Fuzzy evaluating management performance and marketing strategy in community colleges
作品名稱(其他語言)
著者Lee, Yu-lan; Chang, Dian-fu; Wu, Berlin
單位淡江大學教育政策與領導研究所
出版者Kumamoto: ICIC International
著錄名稱、卷期、頁數International Journal of Innovative Computing, Information & Control (IJICIC) 8(10B), pp.7405-7413
摘要Recently, worry about the worsening quality of community colleges has become public concerns in Taiwan. Within a high competitive marketing, the managers in community colleges have been expected for better performance in their teaching quality to attract potential students. This study aims to apply fuzzy measurement and propose an effective solution to improve the performance of community colleges. We design a fuzzy model to retrieve management features in community colleges and rede ne their performance indicators. The result reveals the important factors for better performance, which are measured by fuzzy, are enrollment, attendance, and satisfaction. Community colleges can select better marketing strategies to evaluate their curriculum design through students' needs using fuzzy measurement.
關鍵字Performance management;Marketing strategy;Community colleges;Performance indicators
語言英文
ISSN1349-4198
期刊性質國外
收錄於SCI;EI;
產學合作
通訊作者Chang, Dian-fu
審稿制度
國別日本
公開徵稿
出版型式,紙本
相關連結
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