教師資料查詢 | 類別: 期刊論文 | 教師: 張敬珣 Chang, Ching-hsun (瀏覽個人網頁)

標題:Origins of green innovations: the differences between proactive and reactive green innovations
學年101
學期1
出版(發表)日期2012/08/01
作品名稱Origins of green innovations: the differences between proactive and reactive green innovations
作品名稱(其他語言)
著者Chen, Yu-Shan; Chang, Ching-Hsun; Wu, Feng-Shang
單位淡江大學企業管理學系
出版者Bingley: Emerald Group Publishing Ltd.
著錄名稱、卷期、頁數Management Decision 50(3), pp.368-398
摘要Purpose - The purpose of this paper is to explore the origins of the two types of green innovations: proactive and reactive green innovations.
Design/methodology/approach - In order to satisfy the essence of the triangulation in methodology, this study applies a hybrid research method which includes both qualitative and quantitative research to discuss the origins of green innovations based on the two following stages. First, the study uses inductive logic from the perspectives of case study research and grounded theory to build the research framework and selects AU Optronics Corp. (AUO), the worldwide top three manufacturer in the TFT-LCD industry, as the research object. Second, the study utilizes a questionnaire survey method to test the research framework proposed in the first stage.
Findings - This study divides green innovations into two types: proactive and reactive green innovations, because their origins are different. The results show that both of the internal origins - environmental leadership, environmental culture, and environmental capability and the external origins - the environmental regulations and the environmentalism of investors and clients - can generate reactive green innovation. However, only the internal origins can facilitate proactive green innovation. This study suggests that companies should invest their resources in cultivating the internal origins rather than the external origins.
Originality/value - The paper provides insights into what origins cause proactive and reactive green innovations by means of hybrid research method - qualitative and quantitative research - in Taiwan. This study builds up a theory about the origins of the two types of green innovations.
關鍵字Green innovation;Proactive green innovation;Reactive green innovation;Environmental organization;Innovation;Environmental management
語言英文
ISSN1758-6070
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chang, Ching-Hsun
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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