教師資料查詢 | 類別: 期刊論文 | 教師: 阮聘茹 Juan, Pin-ju (瀏覽個人網頁)

標題:Selecting Resort Locations
學年102
學期1
出版(發表)日期2013/12/01
作品名稱Selecting Resort Locations
作品名稱(其他語言)
著者Juan, Pin-Ju; Lin, Shin-Yi
單位淡江大學國際觀光管理學系
出版者London: I P Publishing Ltd.
著錄名稱、卷期、頁數Tourism Economics 19(6), pp.1249-1272
摘要This study examines a comprehensive and objective three-stage method for selecting resort location in Taiwan that maximize competitive advantage. The factors and criteria used in the evaluation model are obtained from an exhaustive literature review and interviews with 16 experts. In the first stage, for which the modified Delphi method is used to identify the evaluation criteria, a survey is performed to rank the relative importance of the 22 criteria identified in the interviews. In the second stage, 19 experts evaluate potential resort locations using a subjective multi-criteria model, the analytical hierarchy process (AHP). The analytical results yield rankings of resorts of the following types: casino resorts, seaside resorts, health/spa resorts and lakeside resorts. In the final stage, a sensitivity analysis is performed to clarify the strength of the various influences on resort selection. The analytical results are used to develop and examine a potential solution.
關鍵字Resort hotel; location selection; Analytical Hierarchy Process; AHP; sensitivity analysis
語言英文
ISSN1354-8166
期刊性質國外
收錄於SSCI
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式紙本
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