教師資料查詢 | 類別: 會議論文 | 教師: 石豐宇 SHYR FENG-YEU (瀏覽個人網頁)

標題:Strategic planning of Taiwan railway in competing with Taiwan high speed rail : A game theory approach
學年94
學期1
發表日期2005/11/25
作品名稱Strategic planning of Taiwan railway in competing with Taiwan high speed rail : A game theory approach
作品名稱(其他語言)
著者石豐宇; Shyr, Oliver F.; Hsieh, C.
作品所屬單位淡江大學運輸管理學系
出版者TamsuiCollege of Management, Tamkang University
會議名稱International Conference on Intercity High Speed Ground Transport=中華民國運輸學會九十四年年會暨第二十屆學術論文研討會
會議地點
摘要Railways have been Taiwan's most efficient transportation mode in terms of travel costs and energy consumption in comparison with other highway competitors. However, the competition advantages of Taiwan Railways (TR) may soon be challenged by Taiwan High Speed Railway (THSR). As one of the major competitors in the transportation market of Taiwan's western corridor, TR would have to apply new market segmentation
strategies in competing with THSR. These strategies may include: 1) providing more commuting train services for local commuters and transfer passengers at major THSR stations; and 2) applying yield management techniques for pricing reserved and non-reserved passengers during peak and off-peak periods. On the other hand, THSR would have to provide high-quality connection services between their stations and downtown areas to attract passengers. To find new market equilibrium between THSR and TR, we use non-cooperative game approach to seek out the optimal pricing strategies for long-distance train services. Then, we proposed various alternatives of connection services and evaluated these alternatives by applying market share models.
關鍵字
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20051125~20051126
通訊作者
國別中華民國
公開徵稿Y
出版型式紙本
出處Proceedings of International Conference on Intercity High Speed Ground Transport=邁入臺灣高速運輸時代-分享與展望國際學術研討會論文集
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