教師資料查詢 | 類別: 期刊論文 | 教師: 阮聘茹 Juan, Pin-ju (瀏覽個人網頁)

標題:Developing An Estimation Model for Resort Type Selection
學年100
學期1
出版(發表)日期2011/08/01
作品名稱Developing An Estimation Model for Resort Type Selection
作品名稱(其他語言)
著者Juan, Pin-ju; Lin, Shin-yi
單位淡江大學國際觀光管理學系
出版者Philadelphia: Routledge
著錄名稱、卷期、頁數Journal of Quality Assurance in Hospitality &; Tourism 12(3), pp.202-219
摘要This study attempted to optimize resort hotel location type in Taiwan by using the analytic hierarchy process (AHP). Questionnaires were completed by 17 experts directly involved in tourism development projects. Analytical results indicated that while industry professionals, government authorities and resort investors considered all five dimensions of Porter's Diamond Model (that is factor endowments; demand conditions; firm strategy, structure and rivalry; related and supporting industries and government) important, each group ranked their relative importance differently. Finally, a recommended solution was presented and analyzed based on the business strategic plan.
關鍵字Strategy management; resort hotel; location type selection; Analytical Hierarchy Process (AHP)
語言英文
ISSN1528-008X
期刊性質國外
收錄於EI
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式紙本
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