教師資料查詢 | 類別: 期刊論文 | 教師: 蔡政言 Tsai Jeng-yan (瀏覽個人網頁)

標題:Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking
學年100
學期1
出版(發表)日期2012/01/01
作品名稱Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking
作品名稱(其他語言)
著者Tsai, Jeng-Yan; Chang, Chuen-Ping
單位淡江大學國際企業學系
出版者Amsterdam: Elsevier BV * North-Holland
著錄名稱、卷期、頁數International Review of Economics &; Finance 21(1), pp.29–41
摘要Our paper focuses on a pattern of bank interest margin determination with entry competition in which a bank with home brand identity extends its advantage to an imperfectly competitive target market. We show that the bank with brand perception advantage subsequently has a lower equity return with a lower default risk whereas the incumbent facing such a threat has the opposite results. We argue that strategy on bank branding can be recognized as a high market share and low return-risk entry strategy under the geographic deregulation of retail banking.
關鍵字Bank brand perception; Entry competition; Interest margin; Default risk
語言英文
ISSN1059-0560
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Tsai, Jeng-Yan
審稿制度
國別荷蘭
公開徵稿
出版型式,紙本
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