教師資料查詢 | 類別: 期刊論文 | 教師: 葉劍木 Chien Mu Yeh (瀏覽個人網頁)

標題:A Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism Sector
學年99
學期2
出版(發表)日期2011/04/01
作品名稱A Conceptual Model of Knowledge Sharing and Market Orientation in the Tourism Sector
作品名稱(其他語言)
著者Yeh, Chien-mu; Hu, Han-ning; Tsai, Shu-hsien
單位淡江大學國際觀光管理學系
出版者Science Publications
著錄名稱、卷期、頁數American Journal of Applied Sciences 8(4), pp.343-347
摘要Problem statement: Marketing scholars have emphasized the importance of market orientation. While a number of studies discover the positive influence of market orientation on a variety of organizations phenomena, the understanding of factors that facilitate market orientation is limited. This study develops a conceptual model in which knowledge sharing is proposed to be the antecedent to three perspectives of market orientation-customer orientation, competitor orientation and inter-functional coordination. With a knowledge sharing culture in place, tourism firms can encourage employees to exchange understanding of customers and competitors. It then enhances tourism firms market positions. Conclusion: Future research can test these propositions to enrich our understanding of the interaction between knowledge management and market orientation in the tourism industry.
關鍵字
語言英文
ISSN1546-9239
期刊性質國外
收錄於EI
產學合作
通訊作者
審稿制度
國別
公開徵稿
出版型式紙本
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