期刊論文
| 學年 | 86 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 1998-05-01 |
| 作品名稱 | The electoral perception analysis of the presidential candidates in Taiwan |
| 作品名稱（其他語言） | |
| 著者 | Chang, Horng-jinh; Lin, Shean-yun |
| 單位 | 淡江大學經營決策學系 |
| 出版者 | New Delhi: Taru Publications |
| 著錄名稱、卷期、頁數 | Journal of information & optimization sciences 19(2), pp.257-264 |
| 摘要 | With the application of the “multidimensional scaling” to electoral consensus surveys, the analysis is more than crystal clear. The attributes are far easier explainable and understandable since each of them is transformed to two factor dimensions. Furthermore, the multidimensional scaling provides not only the attribute image of different candidates for analysis, but also the similarity among candidates from the electoral perception map. With this in mind, it cannot be overemphasized too much to support critical campaign decision-makings as whole. |
| 關鍵字 | |
| 語言 | en |
| ISSN | 0252-2667 2169-0103 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | IND |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/19726 ) |