期刊論文
| 學年 | 87 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 1998-09-01 |
| 作品名稱 | A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting |
| 作品名稱（其他語言） | |
| 著者 | Chen, Miao-sheng; Chen, C. B. |
| 單位 | 淡江大學經營決策學系 |
| 出版者 | New Delhi: Taru Publications |
| 著錄名稱、卷期、頁數 | Journal of information & optimization sciences 19(3), pp.337-352 |
| 摘要 | Internal reference price is an important factor when a consumer makes a purchasing decision. When the consumer adjust their internal reference prices the demand function of the product will be changed accordingly. This paper intends to discuss: (1) the effect of the dissemination of new price information on consumer’s internal reference price adjustment, purchasing quantity determination, and the shift of demand function, (2) the establishment of a new dynanic demand function mentioned above, (3) the application of the dynamic demand function in pricing strategy. |
| 關鍵字 | |
| 語言 | en |
| ISSN | 0252-2667 2169-0103 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | IND |
| 公開徵稿 | |
| 出版型式 | ,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/19727 ) |