期刊論文
| 學年 | 96 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2008-01-01 |
| 作品名稱 | A Value-based Pricing System for Strategic Co-branding Goods |
| 作品名稱（其他語言） | |
| 著者 | 張瑋倫; Chang, Wei-lun |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Emerald |
| 著錄名稱、卷期、頁數 | Kybernetes 37(7), pp.978-996 |
| 摘要 | Purpose – This paper seeks to propose a novel pricing system for co-branding goods by utilizing perceived value, which employs prospect theory (PT) and mental accounting to acquire the consumer's perceived value and to estimate an appropriate price. Design/methodology/approach – The approach taken is design science, an artifact of automatic pricing system for co-branding goods. Findings – The results reveal that PT is superior to expected utility theory in terms of adjusted perceived prices and decision weight probabilities. Practical implications – This paper aims to provide clues for industries in terms of providing a customer-centric pricing method, systematic and automatic approach, and pricing-based strategic information system. Originality/value – The proposed pricing method: applies value-based method to estimate the co-brand price, considers risk and real-world decision making, provides an efficient and effective approach, and enhances the competitiveness of price through the system. |
| 關鍵字 | Cybernetics, Pricing, Decision making, Cooperative marketing |
| 語言 | en |
| ISSN | 0368-492X |
| 期刊性質 | 國內 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/50420 ) |