期刊論文
| 學年 | 106 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2017-10-01 |
| 作品名稱 | Optimal dynamic pricing for deteriorating items with reference price effects when inventories stimulate demand |
| 作品名稱（其他語言） | |
| 著者 | Tsu-Pang Hsieh; Chung-Yuan Dye |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | European Journal of Operational Research 262(1), p.136-150 |
| 摘要 | In this paper, we incorporate reference price effects into a deteriorating inventory problem when the demand rate depends on displayed stock level and selling price simultaneously. Reference price effects are formed empirically by customers to adjust current price perception on the basis of past purchases. The market demand is assumed to be responsive to the difference between the current selling price and the reference price, which is perceived as a loss or a gain. We consider three scenarios of market demand: loss neutrality, loss aversion, and loss seeking. An optimal dynamic pricing model is established to determine a pricing strategy maximizing the discounted total profit over an infinite time horizon. Theoretical results are derived to demonstrate the existence of the optimal solutions and to explore the relationships between optimal pricing decisions and an initial reference price based on mild assumptions. Numerical example and sensitivity analysis are presented to illustrate the theoretical results and managerial insights. Finally, concluding remarks are offered. |
| 關鍵字 | Inventory;Pricing;Stock-dependent demand;Deterioration;Reference price |
| 語言 | en_US |
| ISSN | 0377-2217 |
| 期刊性質 | 國外 |
| 收錄於 | SCI EI |
| 產學合作 | |
| 通訊作者 | Tsu-Pang Hsieh |
| 審稿制度 | 是 |
| 國別 | NLD |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/113423 ) |