期刊論文
| 學年 | 106 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2018-03-01 |
| 作品名稱 | A new model for selecting sites for chain stores in China |
| 作品名稱（其他語言） | |
| 著者 | Horng-Jinh Chang, Chih-Ming Hsieh |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Industrial and Systems Engineering 28(3), p.346-359 |
| 摘要 | Retail chains, particularly those with small stores of approximate area of 150-180 square feet, are expanding aggressively in China. Because studies and essays related to this phenomenon are rare, this study evaluated the ideal locations for such chain stores. The three major aspects of site selection are population structure of the trade area, traffic-carrying capacity, and attraction of the facilities; these aspects can be decomposed into ten site-selection elements: crowd flow in front of the retail store, resident population, target number of clients, complementary stores, mutually exclusive shops, advantages in establishing the store, disadvantages in establishing the store, actual usable space in the store, ratio of rent to gross profit volume and rate of investment return. Multiple stepwise regression was applied in this study. The evaluation model provides retailers a fast and reliable store selection method for acquiring profitable new stores. |
| 關鍵字 | retail chains;site selection;stepwise regression;chain stores;China |
| 語言 | en |
| ISSN | 1748-5037 |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | SWE |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/113070 ) |