期刊論文

標題 The effect of TQM strategy on learning satisfaction and loyalty of students-the mediation effect of teaching quality
學年 105
學期 1
出版(發表)日期 2017/01/01
作品名稱 The effect of TQM strategy on learning satisfaction and loyalty of students-the mediation effect of teaching quality
作品名稱(其他語言)
著者 Ku-Jun Lin; Hai-Ming Chen; Hsiu-Mei Chen; Yu-Shan Chang
單位
出版者
著錄名稱、卷期、頁數 World Transactions for Engineering and Technology Education 15(1), pp.49-56
摘要 In 2015, there were 41 universities having less than 80% of the average freshmen registration rate in Taiwan. In 2016, it is estimated that the freshman population will be further reduced by 30,000. This indicates universities may have financial difficulty due to student population shrinkage crises. Conducting total quality management (TQM) and enhancing the education quality are the strategies being adopted by many schools to attract students. This research investigates whether TQM strategies, teaching quality, and school brand are conducive to student learning satisfaction and loyalty. The results showed: (1) TQM strategies and teaching quality have significant and positive influence on student learning satisfaction loyalty. (2) Among TQM strategies, student learning satisfaction and loyalty, teaching quality has an intermediary effect. The results of this study can be used as a reference for the recruitment strategy and sustainable management of higher education institutions.
關鍵字
語言 英文
ISSN 1446-2257
期刊性質 國外
收錄於 EI;
產學合作
通訊作者 Yu-Shan Chang
審稿制度
國別 澳洲
公開徵稿
出版型式 ,電子版,紙本