會議論文

標題 How to create service innovation in customer-oriented organizations?
學年 103
學期 2
發表日期 2015/05/16
作品名稱 How to create service innovation in customer-oriented organizations?
作品名稱(其他語言)
著者 Lin, Pao-Ching; Chen, Hai-Ming
作品所屬單位
出版者
會議名稱 2015 International Conference in Management Sciences and Decision Making
會議地點 淡江大學淡水校園
摘要 In the more and more competition economic prosperity, it appears that innovation is increasingly an important driver of competitive advantage in service firms. How to create service innovation to enhance services competitiveness is the first priority issue for the vendors among the industry. And customer-oriented is an important policy for enterprises to development strategy. This paper wants to devote a better understanding of the role of services in innovation. From a brief introduce of existing approaches (a four-dimensional model) to service innovation and creating customer –oriented organization to retain and reward loyal customers. The paper also reviews present research fields and hope to build a framework for strategic decision making in service innovation. Consider some wider implications of the innovation management and policy that can help to improve the decision making on service innovation to meet the needs of customers.
關鍵字 service industry;services innovation;customer –oriented organization
語言 英文
收錄於
會議性質 國際
校內研討會地點 淡水校園
研討會時間 20150516~20150516
通訊作者
國別 中華民國
公開徵稿
出版型式
出處 none