會議論文
| 學年 | 103 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2015-05-16 |
| 作品名稱 | How to create service innovation in customer-oriented organizations? |
| 作品名稱（其他語言） | |
| 著者 | Lin, Pao-Ching; Chen, Hai-Ming |
| 作品所屬單位 | |
| 出版者 | |
| 會議名稱 | 2015 International Conference in Management Sciences and Decision Making |
| 會議地點 | 淡江大學淡水校園 |
| 摘要 | In the more and more competition economic prosperity, it appears that innovation is increasingly an important driver of competitive advantage in service firms. How to create service innovation to enhance services competitiveness is the first priority issue for the vendors among the industry. And customer-oriented is an important policy for enterprises to development strategy. This paper wants to devote a better understanding of the role of services in innovation. From a brief introduce of existing approaches (a four-dimensional model) to service innovation and creating customer –oriented organization to retain and reward loyal customers. The paper also reviews present research fields and hope to build a framework for strategic decision making in service innovation. Consider some wider implications of the innovation management and policy that can help to improve the decision making on service innovation to meet the needs of customers. |
| 關鍵字 | service industry;services innovation;customer –oriented organization |
| 語言 | en |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | 淡水校園 |
| 研討會時間 | 20150516~20150516 |
| 通訊作者 | |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | |
| 出處 | none |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/107533 ) |