期刊論文
| 學年 | 104 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2015-12-02 |
| 作品名稱 | USING AUGMENTED REALITY TO REINFORCE VIVID MEMORIES AND PRODUCE A DIGITAL INTERACTIVE EXPERIENCE |
| 作品名稱（其他語言） | 以擴增實境強化生動性記憶與形成數位互動經驗之研究 |
| 著者 | 黃增隆; 曾忠蕙 |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Journal of Electronic Commerce Research, 16(4), pp.307-328 |
| 摘要 | This study determined that in an interactive augmented-reality context, vivid memories substantially influence four types of online exploratory consumption behavior (i.e., concentration, exploratory consumption behavior, playfulness, and time distortion), based on script theory. In addition, this study indicates that in an interactive augmented-reality context, consumers' sense of ownership control and autotelic need for touch significantly influence the relationship between vivid memories and the four types of exploratory consumption behavior, based on self-referencing theory. The results of this study can assist online vendors in using augmented-reality interactive technology for establishing consumer persuasion models. |
| 關鍵字 | Ownership control;Need for touch;Vividness memories;Augmented-reality;Interactive technology (ARIT) |
| 語言 | en_US |
| ISSN | 1526-6133 1938-9027 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104251 ) |