期刊論文

標題 A Exploring the Dimensions of Personal Brands for Chief Executive Officers
學年 103
學期 1
出版(發表)日期 2014/10/01
作品名稱 A Exploring the Dimensions of Personal Brands for Chief Executive Officers
作品名稱(其他語言)
著者 Chen, Hai Ming; Chung, Hsin-Mei
單位 淡江大學管理科學學系
出版者 Turlock: International Academy of Business and Economics
著錄名稱、卷期、頁數 International Journal of Business and Strategy 15(1), pp.1-13
摘要 The personal brand of celebrity has becoming common and essential, A CEO is the apex of a corporation, and his character, concepts, competency and values affect decision making. A CEO’s personal brand is a corporate symbol that improves the business brand and has a halo effect on customers, potential employees, and stakeholders. Prior research on personal brands focuses to create a brand no parallel research has been conducted on the dimensions framework and measure scale for the CEO personal brand. This study attempts to construct a framework for identifying a personal brand that includes value, personality, leadership, and competency as the identify dimensions. This research develops the personal brand dimensions for identifying the brand of a CEO using literature reviews and interviews with professionals and scholars, which provide the direction for businesses to recognize the CEO’s personal brand.
關鍵字
語言 英文(美國)
ISSN 1553-9563
期刊性質 國外
收錄於
產學合作
通訊作者 Chen, Hai Ming
審稿制度
國別 美國
公開徵稿
出版型式 ,電子版