期刊論文
| 學年 | 103 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2014-10-01 |
| 作品名稱 | A Exploring the Dimensions of Personal Brands for Chief Executive Officers |
| 作品名稱（其他語言） | |
| 著者 | Chen, Hai Ming; Chung, Hsin-Mei |
| 單位 | 淡江大學管理科學學系 |
| 出版者 | Turlock: International Academy of Business and Economics |
| 著錄名稱、卷期、頁數 | International Journal of Business and Strategy 15(1), pp.1-13 |
| 摘要 | The personal brand of celebrity has becoming common and essential, A CEO is the apex of a corporation, and his character, concepts, competency and values affect decision making. A CEO’s personal brand is a corporate symbol that improves the business brand and has a halo effect on customers, potential employees, and stakeholders. Prior research on personal brands focuses to create a brand no parallel research has been conducted on the dimensions framework and measure scale for the CEO personal brand. This study attempts to construct a framework for identifying a personal brand that includes value, personality, leadership, and competency as the identify dimensions. This research develops the personal brand dimensions for identifying the brand of a CEO using literature reviews and interviews with professionals and scholars, which provide the direction for businesses to recognize the CEO’s personal brand. |
| 關鍵字 | |
| 語言 | en_US |
| ISSN | 1553-9563 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | Chen, Hai Ming |
| 審稿制度 | 是 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/99494 ) |