期刊論文

標題 Application of a SWOT-FANP method
學年 102
學期 1
出版(發表)日期 2013/12/01
作品名稱 Application of a SWOT-FANP method
作品名稱(其他語言)
著者 Lee, Yun-Huei
單位 淡江大學企業管理學系
出版者 Vilnius: Vilniaus Gedimino Technikos Universitetas * Leidykla Technika
著錄名稱、卷期、頁數 Technological and Economic Development of Economy 19(4), pp.570-592
摘要 SWOT分析是藉由確認企業之內部優勢與劣勢以及外部環境之機會與威脅而制定策略的有效工具之一,但其主要缺失在於無法以量化方式決定各準則因素以及選擇方案的重要程度。先前學者結合層級分析法(Analytic Hierarchy Process, AHP)克服SWOT的缺點,透過成對比較呈現重要準則與方案之優先順序。然而,這些研究忽略了SWOT各因素中存在相依關係。因此,本研究提出SWOT結合模糊分析網路程序法(Fuzzy Analytical Network Process, FANP)的方法,不僅採用質性與量化的資訊來處理複雜的回饋問題,並且導入模糊邏輯去除人為判斷所產生的主觀性。研究以台灣生技製藥產業為應用實例,證明並驗證了所提出的方法是可行的、具有實用性的,且能夠提供策略決策管理者在複雜的現實情勢中更多豐富的見解。;Strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective strategic planning tool for the development of strategy formulation, but its main weakness is being incapable of quantitatively determining the weights and effects of alternative strategic criteria. Some studies’ use of SWOT with analytic hierarchy process (AHP) would enable decision-makers to obtain-through pairwise comparisons-a relative priority of each criterion, so that the results from quantitative measures could overcome SWOT's central shortcoming. However, these studies neglect critical relationships or dependencies among SWOT factors. In this study, I propose a quantitative SWOT that rests on fuzzy analytic network process (FANP) methodology, includes possible dependencies among SWOT factors and permits the elimination of decision-makers’ uncertain and vague preferences. To this end, I chose the Taiwan biotech pharmaceutical industry as an illustrative example. This study demonstrates and validates that such an enhanced methodology is viable and highly capable of providing enriched insights egarding strategic decision-making management in complex real-world situations.
關鍵字 SWOT analysis; fuzzy analytic network process (FANP); competitive-strategy selection; multi-criteria decision analysis;SWOT分析;模糊分析網路程序法;競爭策略選擇;多準則決策分析
語言 英文
ISSN 2029-4913;1822-3613
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Lee, Yun-Huei
審稿制度
國別 立陶宛
公開徵稿
出版型式 紙本;電子版