期刊論文

學年 99
學期 1
出版(發表)日期 2011-01-13
作品名稱 Interrelationships between Consumer Decision Marking and Consumer Confidence for Domestic Fruit Group-buying in Taiwan
作品名稱(其他語言)
著者 林炯垚
單位 淡江大學全球政治經濟學系
出版者
著錄名稱、卷期、頁數 Thailand Econometrics Society 3(3), pp.169-178
摘要 During recent years, through the art of network socialization, transportation and sale circuits have been effectively kept on par with vigorous industrial development. This has triggered the association to indulge in what is commonly known as “Group-buying.” The purchase that the association indulges in is largely based upon consumer statistics and the gathering of relatives and friends, effectively increasing the quantity of purchase. The marketing strategy here calls for a mutual benefit, as a negotiation of price is established to the seller, reaching an agreement wherein both parties have reduced transaction costs. This paper focuses on consumer group-buying of domestic fruit. A research project was established, and a Taiwan-wide survey conducted in four different geographical districts. The survey emphasized consumerassociation purchase. It was found that decision making is based greatly upon “convenience”, “inexpensive US prices,” “trust in quality standards,” and finally, “consumption habits.” Other important factors of the purchase decision included the seller’s “reliability” and “kindness and compassion.” This extensive research thoroughly analyzes the reasons behind the decision making of a consumer upon purchasing the emerging circuit’s expense patterns and the demands made regarding the group. It also provides the group with reasons for the purchase of businesses that develop entrustment upon marketing strategies, especially towards the emerging circuit.
關鍵字
語言 en
ISSN
期刊性質 國外
收錄於
產學合作
通訊作者
審稿制度
國別 THA
公開徵稿
出版型式 ,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/84856 )

機構典藏連結