會議論文
| 學年 | 99 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2011-07-07 |
| 作品名稱 | A Study of professional baseball development in the World |
| 作品名稱（其他語言） | |
| 著者 | Lee, Yu-lin; Shih, Chih-pin |
| 作品所屬單位 | 淡江大學體育事務處 |
| 出版者 | |
| 會議名稱 | The 7th Asian Association for Sport Management Conference |
| 會議地點 | Ulan Bator, Mongolia |
| 摘要 | This study aims to explore the professional baseball history, development, and current situation in the U.S., Japan, Korea and Taiwan through intensive literature analysis, which includes the collection of related literature of baseball history, media relationships, players’ salaries, and number of patrons in these countries. Results showed that the U.S. is the origin of professional baseball. Throughout the longest development of 142 years with the earliest business investment in professional sports, players’ salaries and number of patrons exceed all other countries. Japan with its 90 years of history is classified as late developed country compared with the U.S. However, the earliest broadcasting ball games strengthens its succeed. After 1980, Korea and Taiwan established their professional baseball leagues. Compared to Taiwan, Korea has successfully improved number of patrons and players’ salaries. Although, the U.S. and Japan have experienced match-rigging and labor disputations, they can still reach record-high number of patrons and broadcasting rights. The reason these two leagues can be so successful is the league actively proposed the solution and a long-term management plan. Thus, the professional league in Taiwan should exemplify the experience of the U.S. and Japan to improve number of patrons to generate higher profit for a sustainable development of Taiwanese professional baseball league. |
| 關鍵字 | sports industry, sport patrons, media broadcasting |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20110707~20110710 |
| 通訊作者 | 李俞麟 |
| 國別 | MNG |
| 公開徵稿 | Y |
| 出版型式 | 紙本 |
| 出處 | |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78707 ) |