期刊論文
| 學年 | 101 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2012-10-01 |
| 作品名稱 | Integrated assessment of competitive-strategy selection with an analytical network process |
| 作品名稱（其他語言） | |
| 著者 | Lee, Yun-huei; Lee, Yun-huan |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Vilnius Gediminas Technical University: Taylor & Francis |
| 著錄名稱、卷期、頁數 | Journal of Business Economics and Management 13(5), pp.801-831 |
| 摘要 | The present study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive-strategy selection. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is differentiation strategy. The weighted calculations reveal important criteria: an external environment analysis reveals that the three most important criteria affecting FDI competitive strategy are population size, per capita income, and healthcare and medical insurance systems; a core competency analysis reveals that the three most important criteria affecting competitive-strategy selection of FDI to China are capability in collaborating with local partners, possession of high-quality research personnel with R&D capability, and possession of a strong brand. |
| 關鍵字 | competitive-strategy selection; strategy formulation; analytic network process(ANP); integrated assessment; multinational biotech pharmaceutical enterprises |
| 語言 | en |
| ISSN | 1611-1699 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | Lee, Yun-huan |
| 審稿制度 | 是 |
| 國別 | LTU |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78148 ) |