期刊論文

標題 Evaluation Criteria Of New Product Development Process
學年 101
學期 1
出版(發表)日期 2012/08/01
作品名稱 Evaluation Criteria Of New Product Development Process
作品名稱(其他語言)
著者 Wang, Kung-jeng; Lee, Yun-huei; Kurniawan, Feiny
單位 淡江大學企業管理學系
出版者 London: World Scientific Publishing
著錄名稱、卷期、頁數 International Journal of Innovation Management 16(4), pp.1250021 (27 pages)
摘要 New product development (NPD) is one of the most important processes for firms to increase their profit and competitiveness. This study presents the result of a comparison study between Taiwan and Indonesia industry in the employment of evaluation criteria for NPD process. This study is guided by a stage-gate process to derive a structured NPD performance evaluation framework. In this study, we use 20 evaluation criteria that are grouped into five dimensions, market-, financial-, product-, process-, and intuition-based measures. Based on a sample of 148 industrial firms, the findings of the study present guidelines for R&D managers as measuring product development and employing appropriate evaluation dimensions for effectiveness and efficiency in NPD related decision making.
關鍵字 New product development; evaluation criteria
語言 英文(美國)
ISSN 1363-9196;1757-5877
期刊性質 國外
收錄於
產學合作
通訊作者 Lee, Yun-huei
審稿制度
國別 英國
公開徵稿
出版型式 電子版;紙本;