會議論文
| 學年 | 100 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2012-07-29 |
| 作品名稱 | Decompose the Model of Value Creation for Cultural and Creative Industry from Industrial Characteristics |
| 作品名稱（其他語言） | |
| 著者 | Chen, Yi-wen; Lo, Yu-ju |
| 作品所屬單位 | 淡江大學資訊傳播學系 |
| 出版者 | |
| 會議名稱 | Technology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET '12 |
| 會議地點 | Vancouver, Canada |
| 摘要 | For decades, industrial policies in Taiwan are mostly focus on high technology industries and have developed an effective subsidy models. However, over the last few years, the culture and creative industries (CCI) have become another economic force. The culture and creative industries subsequently gained a new challenge on the political agenda. Moreover, Taiwan successful industrial policy and experience in high tech industries is difficult to transfer to CCI. We think the challenge comes from that policy and subsidy model should be adjusted according to industrial characteristics but there remain important gaps in what we know a lack of understanding of how the industrial characteristics influence the CCI to create value; and a clear view of what the strategic investment competitive advantage in these industries lies. Therefore, we adopted exploratory case study method to analyze deeply one research question: what are the value drivers of CCI. This study found that CCI has four value drivers, which are novelty, complementarity, network externality and resource scarcity. The results of this study will help the growth of the cultural & creative industry in Taiwan, rapidly and successfully improving its competitiveness. |
| 關鍵字 | |
| 語言 | en |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20120729~20120802 |
| 通訊作者 | 陳意文 |
| 國別 | CAN |
| 公開徵稿 | Y |
| 出版型式 | |
| 出處 | Technology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET '12, pp.1102-1106 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/77981 ) |