期刊論文
| 學年 | 100 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2011-09-01 |
| 作品名稱 | Fuzzy evaluating goal oriented and marketing strategy in community colleges |
| 作品名稱（其他語言） | |
| 著者 | Lee, Yu-lan; Chang, Dian-fu; 張鈿富; Wu, Berlin |
| 單位 | 淡江大學教育政策與領導研究所 |
| 出版者 | ISME International |
| 著錄名稱、卷期、頁數 | International Journal of Innovative Management, Information & Production (IJIMIP) 2(3), pp.13-24 |
| 摘要 | This study evaluates community colleges’ goal values and marketing strategies. Redefining the current community college vague goal, this work uses participant preference to investigate the college’s needs, future trends, and marketing strategies. The results show that vocational training has become the top ranking course in community colleges. Life skill is one of the most popular courses to meet students’ needs. Students expect to enhance vocational training in community colleges as part of their marketing strategy for future career development. It is suggested that design-related training with vocational values and special courses for life skills are important for community colleges to help students prepare for job expertise. |
| 關鍵字 | Fuzzy Goal Oriented;Marketing Strategy;Community Colleges |
| 語言 | en_US |
| ISSN | 2185-5439 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/60336 ) |